News.com's Ben Charney reports on HereUare's inability to raise more funding, and it's openly frank executive teamdiscussing the sale of the company. Unless a miracle occurs, this probably spells the end of HereUare (and subsidiary WiFiMetro) from an investor point-of-view. When you have two weeks of cash left and your current investors have shut their wallets, you don't have much leverage to negotiate with potential buyers. My prediction: expect a sale of HereUare's assets, somewhere in the $10-20 million (aka fire sale) range.

In the end, this is about business models; HereUare's assumed a strong thriving market where:

People were willing to pay for hotspot wireless access
People wanted to do this from multiple locations (roaming)
People were willing to pay enough to support multiple revenue shares (cafe owner, WISP, HereUare, roaming WISP)

In the end, hotspot access isn't compelling enough for this large a value chain, and it will collapse as carriers move in and offer WiFi public access, probably as part of a mobile voice/data plan. Another option is that smart location owners will use WiFi as a way to pull people into their location by offering it for free. Bandwidth will become a location amenity similar to electricity or bathroom access; Know anyone selling pay toilets any more?

"WiFi for customer use only"